Privacy Policy

Protecting your information and privacy is important to Affinity Cellular, Incorporated (“Affinity Cellular”, “we”, “us”, or “our”), and this Affinity Cellular Privacy & Security Policy (the “Privacy Policy”) describes how we collect, use, and disclose your information and your rights regarding your information. This Privacy Policy should be read together with our Terms & Conditions at affinitycellular.com/Support/Terms, which govern your use of our wireless products and services, websites, mobile sites, features, applications (e.g., My Account), platforms, tools and other services where this Privacy Policy appears or is linked.

If you are a California resident or live in a U.S. state with a comprehensive privacy law, you may have certain additional privacy rights with respect to the personal information we collect about you. To find the Notice at Collection, and to learn more about your rights under such state-level comprehensive privacy laws, see the STATE SPECIFIC PRIVACY DISCLOSURES section of this Privacy Policy.

INFORMATION COLLECTION, USE AND DISCLOSURE

Types of Information We Collect:

We collect information about you and your use of our products and services including:

Account and billing information which includes details necessary for us to provide and bill for the products and services you purchase from us, such as your name, address, email, phone numbers, date of birth, driver’s license, social security number, credit history, active member affiliations, and credit/debit card information.
Technical, equipment, usage and network information regarding the services and products we provide, including equipment type, identifier, status, location, settings, configuration, software, and information regarding how the network and your device are performing.
Information regarding your use of our products and services, such as call detail records containing phone numbers that you call and receive calls from, text messages, and wireless data usage.
Products and services purchased or considered for purchase.
Web browsing activities and app information, such as IP address, the websites you visit and the mobile apps you use, items placed in online shopping carts.
Audio and visual information such as photographs, images, videos when you visit us in our stores, and recordings of your voice when we record customer service calls.
Information when you contact customer service for assistance, including live webchat logs, call recordings and other support channels we monitor, or when you otherwise interact with us directly.
Location information of your computer or device (GPS and network‐based), such as precise geolocation, when enabled, to collect real‐time information about you.

How and When We Collect Your Information:

We collect your information when you interact with us, such as when establishing an account with us, making, or inquiring about a purchase, visiting our websites, contacting us for customer service or technical support, through marketing efforts including contests, sweepstakes, surveys, or promotions, and using our products and services. When you interact with our websites, we may deploy cookies and other similar technologies to collect information about you. See the COOKIES section below for more information about our use of cookies and how to manage your cookie preferences. We may also collect information about you from third parties, such as credit information, marketing lists, commercially available geographic and demographic information, and social media platforms, and information we receive from “refer a friend” and similar programs. We may obtain social media posts and other online interactions if you reach out to us directly or mention Affinity Cellular.

How We Use Your Information:

We collect your information to:

Provide you with and bill you for the products and services you have requested and that we have provided, including verifying your identity and assessing credit and payment risks.
Provide customer service assistance or technical support to you or otherwise communicate with you.
Detect and prevent fraud, for your and our safety, and to authorize transactions.
Investigate violations of our Affinity Cellular terms, agreements, or policies.
Develop future products and services.
Improve and protect the wireless network and our website.
Design and deliver new advertising and marketing campaigns to you and others and measure their effectiveness, including customized product offerings and content you see.
Provide requested location services and to serve you offers, contests, sweepstakes, surveys, or promotions.
Determine eligibility for special or promotional rates.
Create aggregate business and marketing insights.
Comply with legal requirements.

We may use third-party advertising companies to serve or track ads on our website and other websites. These companies may use information about your visits to our website and other websites to measure advertising effectiveness, to provide advertisements about goods and services and to serve you with offers, contests, sweepstakes, surveys, or promotions.

How We Disclose Your Information:

While we do not sell your personal information in exchange for monetary consideration, we may disclose your personal information to certain third parties in support of our business operations. Under some state privacy laws, that disclosure may be considered a “sale” of personal information.

We may disclose your information to third parties who provide services to us or on our behalf, such as shipping an order, processing your credit approval, or to provide you with and bill you for a product or service, determining eligibility for special or promotional rates for active member affiliations, as well as to improve your shopping and service experience with us. When you contact us directly, we may share information about the interaction internally and with select business partners for analytics, training, and quality assurance purposes. Additionally, we may share your information with third parties who assist us in advertising or marketing our products and services and assess the effectiveness of such campaigns. They will only process your personal information on our instructions or as otherwise agreed in our contracts with them. Our agreements with third parties who assist our business operations obligate them to use reasonable methods to keep such personal information safe and secure and not use any personal information for purposes other than providing the applicable services as described in this Privacy Policy.

We may also disclose your information to other third parties, including government agencies and law enforcement, as legally authorized or required, such as in the case of a subpoena, search warrant or court or regulatory order, or as needed to protect your safety or the safety of others (e.g., precise geolocation for requested emergency services), or to protect against fraud, malicious, illegal, or unauthorized activity. We may also disclose your information as needed for legal or regulatory proceedings or audits, as well as to protect our legal rights and the network provided by our service providers.

As a telecommunications company, Affinity Cellular is legally required to treat Customer Proprietary Network Information (“CPNI”) confidentially. CPNI means (i) information that relates to the quantity, technical configuration, type, destination, location, and amount of use of a telecommunications service subscribed to by you, and that is made available to us by virtue of your relationship with us; and (ii) information contained in the bills pertaining to your service with us or other telecommunications services received by you from us. CPNI does not include your name, address, or telephone number, your text messages, data services or subscriber list information. We may use, disclose or transfer certain CPNI without your prior consent (a) to protect our rights and property, or to protect you and our other customers, and to protect other carriers from fraudulent, abusive, or unlawful use of, or subscription to, our services; (b) for billing, collection, and rendering services to you; (c) to provide call location information to a public safety answering point, emergency medical service provider or emergency dispatch provider, in order to respond to your call for emergency services; and (d) as otherwise authorized by law.

How Long We Keep Your Information:

We retain your information as long as reasonably necessary for the purposes described in the How We Use Your Information section above. Our retention practices reflect applicable legal, tax and business purposes, as well as applicable law.

Your Ability to Choose:

When you sign up to receive marketing communications about our latest products and services, you agree to receiving automated marketing emails and text messages from us (e.g., cart reminders) sent to the email address and mobile number used at opt in. If you prefer not to receive marketing communications from Affinity Cellular, please follow the unsubscribe links on any email message, reply “STOP” to any text message or Contact Us at affinitycellular.com/contact. Even if you opt out of receiving promotional communications, we may continue to send you non-promotional communications, such as those about your account, transactions, servicing, or Affinity Cellular’s ongoing business relations.

Third-Party Applications, Links to Third Party Sites and User Submissions:

Third-party applications may be accessed via our products and services. By using, playing, or downloading such third-party applications, you agree to be bound by the terms of service for those applications. Service providers administering those applications may use tracking technology, such as cookies, to collect information, and geolocation data, about you. We encourage you to carefully review the privacy policies of any third-party services you access via our products and services.

Our websites may also contain links to third-party websites. This Privacy Policy does not apply to your access to or use of such third-party applications or websites, and Affinity Cellular does not control, nor are we responsible for, the content or privacy and security practices of those third-party applications or websites. Any personal information collected through such third-party applications or websites is subject to the applicable third party’s privacy practices, which we encourage you to carefully review.

We may provide websites where you can post information about yourself and others, upload content (such as pictures, videos, audio files, etc.) and post comments or reviews about Affinity Cellular. You are responsible for the content of anything you share with us. Whenever you voluntarily disclose personal information on publicly viewable web pages, that information will be publicly available, can be collected and used by others, and no longer be subject to this Privacy Policy. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information. Once you have posted information, you may not be able to edit or delete such information.

INFORMATION OBTAINED FROM CHILDREN

We do not knowingly collect information from anyone under eighteen (18) years of age. If you believe your child has provided personal information to us, please contact us via the email listed in the CONTACT US section below, and we will work to delete their personal information in accordance with applicable law.

SECURITY

We take administrative, organizational, technical, and physical measures designed to protect your information. Also, we limit access to your personal information to those employees, service providers, business partners, agents and other third parties who have a legitimate need to know for business purposes described in the How We Use Your Information section above. They will only process your personal information on our instructions or as otherwise agreed in our contracts with them. While our security safeguards are intended to maintain the confidentiality and integrity of your information, no security measures are perfect, and we cannot guarantee your personal information will never be disclosed in a manner inconsistent with this Privacy Policy, for example, as a result of a third party’s unauthorized or unlawful acts. If that were to occur, we will notify you in accordance with applicable law.

COOKIES

Our website uses cookies to give you a better browsing or user experience. They help us recognize your repeat visits and preferences and allow your log-in and/or shopping cart entries to be saved so you do not have to re-enter this information. For cookies to work, you must have cookies turned “on” in the preferences section of your browser. There also may be other cookies, beacons, tags, or pixels that are used on our website by us and by select third parties for marketing, advertising, and analytics purposes. We may share information about your use of our sites with our service providers for the purposes described in this Privacy Policy. You may choose your cookie preferences from the cookie banner displayed on our website.

INTERNATIONAL TRANSFERS

Affinity Cellular is based in the U.S. and the information we and our service providers collect is governed by U.S. law, which may be different from the privacy laws of the country where you are located. We do not intend to offer our products and services to residents of countries other than the U.S. and your access to and use of our websites and other services constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including personal information, in the U.S., or in other countries where our service providers process data, as set forth in this Privacy Policy.

DO NOT TRACK

Some newer web browsers may have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed.

STATE-SPECIFIC PRIVACY DISCLOSURES

This section of our Privacy Policy applies to the residents of certain U.S. states that have enacted comprehensive state-level privacy laws, such as California, Colorado, Connecticut, Utah, Virginia, Oregon, and Texas. Under these laws, you may have additional rights with respect to the personal information collected by businesses, like Affinity Cellular.

Personal Information Collected About Consumers:

We collect and process the following categories of personal information:

Identifiers, including your name, IP address, address, email address, phone number, driver’s license, and Social Security number.
Personal information described in Cal. Civ. Code § 1798.80(e), including identifiers described above, date of birth, bank account information, credit/debit card information, and credit history.
Characteristics of protected classifications (e.g., race, religion, age, marital status, military veteran status, disability).
Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including interaction with the website, mobile app or advertisements, and technical, equipment, usage, and network information regarding the services and products we provide, including call detail records containing phone numbers that you call and receive calls from, text messages, and wireless data usage, equipment type, identifier, status, settings, configuration, software, and information regarding how the network and your device are performing.
Geolocation data.
Audio, electronic, visual, or similar information, including photographs, images, videos when you visit us in our stores, and recordings of your voice when we record customer service calls.
Information when you contact customer service for assistance, including live webchat logs, call recordings and other support channels we monitor, or when you otherwise interact with us directly.
Sensitive personal information, including driver’s license and Social Security number, precise geolocation, account login details and passwords, certain demographic information, and contents of mail, email, and text messages (unless Affinity Cellular is the intended recipient).
Inferences drawn from the information identified in this section.

Purposes of Collecting and Processing Personal Information:

We collect and process each of the above categories of personal information for various purposes, including:

Auditing for counting ad impressions of unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
Helping to ensure security and integrity of personal information.
Debugging to identify and repair errors that impair existing intended functionality.
Short-term, transient use.
Performing services on our behalf, including maintaining or servicing accounts, providing customer service, fulfilling orders and transactions, verifying customer information, processing payments, and providing financing.
Providing advertising and marketing services.
Undertaking internal research.
Analytics, training, and quality assurance purposes, including using artificial intelligence to assist with these purposes, subject to applicable law.
Undertaking activities to verify, maintain, or improve the quality or safety of our products and services.
Other purposes described in the How We Use Your Information section above.

Personal Information Sources:

We collect these categories of personal information directly from you, your use of our products and services, from other companies, such as our member affiliations, marketing firms, and other online platforms, such as social media sites. We also collect information from third parties, such as credit information, marketing lists, commercially available geographic and demographic information, and social media platforms, and information we receive from “refer a friend” and similar programs.

Disclosure of Personal Information:

In the past year, we may have disclosed all or substantially all categories of personal information listed above with certain third parties who provide services to or for us or on our behalf, for shipping and product delivery, billing and invoicing, payment processing, debt collection, fraud detection and prevention, determining eligibility for special or promotional rates for active member affiliations, and marketing and advertising, as well as other third parties described in the How We Disclose Your Information section above for the purposes described in the How We Use Your Information section above.

Retention of Personal Information:

We retain your personal information consistent with the How Long We Keep Your Information section above. These requirements also apply to our third-party service providers. We may maintain or use deidentified information that does not identify an individual and cannot reasonably be used to identify an individual which is derived from personal information. We will not attempt to reidentify deidentified personal information, unless permitted by law.

Sale and Sharing of Personal Information:

Under certain laws, a “sale” of personal information is defined broadly and does not require an exchange of monetary compensation. According to that broad definition, a “sale” of the following categories of personal information may have occurred with our marketing and analytics providers and other business partners:

Identifiers, such as your name, IP address, address, telephone number, email address.
Commercial information, such as product and service usage information.
Internet or other electronic network activity information, such as your interaction with the website, mobile app, or advertisements.
Inferences drawn from the categories of personal information described here.

Under certain laws, such disclosure may also constitute a “sharing” of personal information for cross-context behavioral advertising or processing of personal information for “targeted advertising”. But we do not sell or share and have not sold or personal information of any consumers we know to be under 16 years of age.

Profiling:

We do not process your personal information in furtherance of “decisions that produce legal or similarly significant effects”, as such term is defined under applicable law.

Your Privacy Rights:

Subject to applicable law, you may have the following rights with respect to your personal information:

The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose your personal information, and the specific pieces of personal information we have collected about you.
The right to access your personal information, if applicable, in a portable and readily usable format.
The right to delete your personal information, subject to certain “business purpose” exceptions and limitations.
The right to correct your personal information.
The right to opt out of “sale” or “sharing” of personal information or processing of personal information for “targeted advertising”.
The right to limit our use and disclosure of sensitive personal information, which goes beyond what is specifically authorized pursuant to Cal. Civ. Code § 7027(m).

As required or permitted under applicable law, you must verify your identity before we process your request to know, data portability, delete, or correct. We may require you to provide your first name, last name, email address, Affinity Cellular account number, physical address, and phone number to verify your identity. We will work to respond to requests to know, data portability, delete, or correct within forty-five (45) days of receipt, but we may take an additional forty-five (45) days, if needed, and if we notify you during the first forty-five (45) days. We will respond to requests to opt-out of the “sale” or “sharing” of personal information for “targeted advertising” or limit the use and disclosure of sensitive personal information within fifteen (15) business days of receipt.

You may exercise any of these rights by:

calling us at (833) 679-1090; or
writing to us at:
Affinity Cellular
Attention: Privacy Office
4245 Kemp Blvd, Suite 120
Wichita Falls, TX 76308

If your rights request is denied, you may lodge an appeal with us, subject to applicable law. The response to your rights request will inform you of any appeal rights you may have and how you may exercise them. You may appeal our denial of your request within sixty (60) days (or such longer or shorter period depending upon applicable law) after you receive our denial by contacting us via the email listed in the HOW TO CONTACT US section below.

We will not treat you any differently, such as charging you a different price for the same goods or services or providing a different level or quality of goods or services, for exercising any of your rights above.

You can designate an authorized agent to make a request to exercise the rights described above on your behalf by calling us at (833) 679-1090. If you use an authorized agent, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request on your behalf, require you to verify your own identity, or require you to directly confirm with us that you provided the authorized agent permission to submit the request.

HOW TO CONTACT US:

If you still have questions after reviewing this policy, feel free to contact us at:
Affinity Cellular
Attention: Privacy Office
4245 Kemp Blvd, Suite 120
Wichita Falls, TX 76308
By Phone: (833) 679-1090
By Email: help@affinitycellular.com

This Privacy Policy may be updated periodically and without prior notice. When material changes are made, a link on our website homepage will be posted providing access to the revised Privacy Policy, along with the revision date. Your continued use of our products and services websites constitutes your agreement to the Privacy Policy then in effect. If you do not agree with the Privacy Policy then in effect, please discontinue using our products, services, or websites.

Additional California Privacy Rights. Pursuant to California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents are entitled once per calendar year, free of charge, to request and obtain certain information regarding our disclosure, if any, of personally identifiable information to third parties for their direct marketing purposes in the preceding calendar year (e.g., requests made in 2024 will receive information about 2023 sharing activities). You may also tell us not to share your personally identifiable information with third parties for their direct marketing purposes. To make such a request, please contact us via the email listed in the HOW TO CONTACT US section above. We may need additional information to process your request.

Nevada Residents. Pursuant to NV Rev Stat § 603A, as a business that provides service through our website, we are required notify individuals who are residents of Nevada of their right to submit a verified request instructing us not to sell any of the covered information we have collected or will collect about them through the Internet or online services. While we do not sell consumer covered information in exchange for monetary consideration, we may disclose your personal information to certain third parties in support of our business operations. If you are a Nevada resident, you can exercise your right by contacting us via the email listed in the HOW TO CONTACT US section above.

Revised: March 2025